Chapter 2

The Data Mining Process

Purpose

The purpose of this chapter is to provide the reader with a deeper understanding of the fundamental principles of data mining. It presents an overview of data mining as a process of discovery and exploitation that is conducted in spirals, each consisting of multiple steps. A Rapid Application Development (RAD) data mining methodology is presented that accommodates disruptive discovery and changing requirements.

Goals

After you have read this chapter, you will be able to explain the more complex principles ...

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