Once upon a time, a learned scientist, working in his laboratory, placed a beaker of liquid on a Bunsen burner. Picking up another beaker, he poured its contents into the first. As the temperature of the resulting mixture rose, its color started to change, and it suddenly effervesced, giving off the most wondrous aroma.
“Eureka!” the scientist shouted and ran from the lab to carry the good news to his superiors.
“We must go into production at once!” said the CEO. “We can sell two billion gallons this year alone!”
So a construction team was commissioned to build a two-hundred-foot-high Bunsen burner and a two-hundred-and-twenty-foot-high platform on which to place a half-million-gallon beaker, together with a five-hundred-foot crane to lift ...