Chapter 10. Know What You Want to Accomplish

“...I just want to make as much money as I can.... I want to retire with the same lifestyle I’m living now.... It would be great if we could pay for both college and graduate school.... I’ll probably inherit my retirement fund from my parents.... If I had enough money I could finally quit this job and get into what I really want to do....”

Listening to these common thoughts from investors, perhaps you can recognize how these objectives are vague and unrefined. Where are the numbers? What is the time frame? How can a strategy be developed without the detail needed for the calculations? Yet, this is how many investors select financial products, not realizing they must first fine-tune investment objectives ...

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