Option 1: Ask the Advisor Directly About the Brand

What can you expect from your financial advisor? What does the advisor stand for?

Query the advisor on his own brand. This is a perfect opportunity for you to hear the advisor describe his most prominent attributes. As you listen, ask yourself, “When I hear this person speak, do I feel confident? Do I understand what’s being communicated to me? What do these remarks tell me about this person’s character?” Ultimately, what you are buying from any advisor is judgment. You don’t have any way of assessing how this advisor will make recommendations in the future other than to look at what has been done in the past and how well you can assess his brand. Even then, there is no guarantee that the brand ...

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