© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
A. LibbyPractical Next.js for E-Commercehttps://doi.org/10.1007/978-1-4842-9612-7_8

8. Implementing SEO

Alex Libby1  

One of the key features of Next.js is search engine optimization, or SEO.

SEO is essential to help promote a site and get it in front of more people – while it can seem to be something of a black art, there are still things we can do at a starting level. These tasks won’t replace in-depth tweaking but will at least give us a good grounding – as I’m sure someone once said, we do have to start somewhere!

Over the following few pages, we’ll look at what’s required to set up a basic configuration for SEO, work through some of the ...

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