O'Reilly logo

Practical Predictive Analytics by Ralph Winters

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Support

Support measures how frequently the items occur together. Imagine having a shopping cart in which there can be a very large number of combinations of items. Some items that occur rarely could be excluded from the analysis. When an item occurs frequently you will have more confidence in the association among the items, since it will be a more popular item. Often your analysis will be centered around items with high support.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required