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Practical Predictive Analytics
book

Practical Predictive Analytics

by Ralph Winters
June 2017
Beginner to intermediate content levelBeginner to intermediate
576 pages
15h 22m
English
Packt Publishing
Content preview from Practical Predictive Analytics

Evaluating lift

The factors when dealing with the evaluation are as follows:

  • When evaluating the lift metric, use 1 as a baseline lift measure, since a lift of 1 implies no relationship between the antecedent and the consequence.
  • As the value of lift increases, it will help you target more interesting rules. If you are able to identify rules with a high confidence level that occur more than you expect, that could lead to enhanced revenue from developing customer incentives to purchase the same or similar products again.
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Publisher Resources

ISBN: 9781785886188Supplemental Content