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Practical Predictive Analytics by Ralph Winters

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Data analytics/research

But, as general guidance, if you are involved in, or are oriented toward, data, the analytics or research portion of data science, I would suggest that you concentrate on data mining methodologies and specific data modeling techniques that are heavily prevalent in the specific industries that interest you.

For example, logistic regression is heavily used in the insurance industry, but social network analysis is not. Economic research is geared toward time series analysis, but not so much cluster analysis. Recommender engines are prevalent in online retail.

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