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Practical Predictive Analytics
book

Practical Predictive Analytics

by Ralph Winters
June 2017
Beginner to intermediate content levelBeginner to intermediate
576 pages
15h 22m
English
Packt Publishing
Content preview from Practical Predictive Analytics

CRISP-DM and SEMMA chart

If you examine the differences between SEMMA and CRISP-DM in the following chart, you will notice that steps 2-5 are similar in approach.

Note that SEMMA adds sampling as an initial phase and CRISP-DM begins with business understanding and ends with model deployment.

Step #

CRISP-DM

SEMMA

1

Business understanding

Sample

2

Data understanding

Explore

3

Data preparation

Modify

4

Modeling

Model

5

Evaluation

Assess

6

Deployment

 

Critical to both processes is the concept of visualizing and communicating results to stakeholders. Note that visualization is not considered a separate step. Always try to include a presentation layer (plots, charts, and visualizations) ...

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Publisher Resources

ISBN: 9781785886188Supplemental Content