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Practical Predictive Analytics by Ralph Winters

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References

  • Daqing Chen, S. L. (2012). Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining. Journal of Database Marketing and Customer Strategy Management, Vol. 19, No. 3.
  • Michael Hahsler, K. H. (2006). Implications of probabilistic data modeling for mining association rules. In R. K. M. Spiliopoulou, Data and Information Analysis to Knowledge.
  • Engineering, Studies in Classification, Data Analysis, and Knowledge Organization (pp. 598-605). Springer-Verlag.

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