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Practical Predictive Analytics by Ralph Winters

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Advantages of a structured approach

Analytic projects have many components. That is where a structured methodology can help. Many benefits can be gained if there is a structure which is placed upon discovery and analysis, rather than only on pure model building. The discovery and insight gained will certainly be utilized past the original intent of the problem.

We assume that the quick-thinking "hare brain" will beat out the slower Intuition of the "tortoise mind." However, now research in cognitive science is changing this understanding of the human mind. It suggests that patience and confusion--rather than rigor and certainty--are the essential precursors of wisdom.
-Guy Claxton

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