Practical Predictive Analytics

Using Market Basket Analysis as a Recommender Engine

"It's not wise to violate the rules until you know how to observe them."

- T.S. Eliot

In this chapter, we will cover the following topics:

• Market basket analysis using the arules package
• Data transformation and cleaning techniques using semi-structured market basket transaction data
• Learn how to transform transaction objects into dataframes
• Use cluster analysis for prediction using the flexclus package
• Utilize some text mining using RTextTools and tm packages