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Practical Predictive Analytics by Ralph Winters

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Using Market Basket Analysis as a Recommender Engine

"It's not wise to violate the rules until you know how to observe them."
- T.S. Eliot

In this chapter, we will cover the following topics:

  • Market basket analysis using the arules package
  • Data transformation and cleaning techniques using semi-structured market basket transaction data
  • Learn how to transform transaction objects into dataframes
  • Use cluster analysis for prediction using the flexclus package
  • Utilize some text mining using RTextTools and tm packages

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