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Practical Predictive Analytics
book

Practical Predictive Analytics

by Ralph Winters
June 2017
Beginner to intermediate content levelBeginner to intermediate
576 pages
15h 22m
English
Packt Publishing
Content preview from Practical Predictive Analytics

Association rule algorithms

Without an association rule algorithm, you are left with the computationally very expensive task of generating all possible pairs of itemsets, and then trying to mine the data in order to identify the best ones yourself. Associate rule algorithms help with filtering this.

The most popular algorithm for MBA is the apriori algorithm, which is contained within the arules package (the other popular algorithm is the eclat algorithm).

Running apriori is fairly simple. We will demonstrate this using our demo 10 transaction itemset that we just printed.

The apriori algorithm is based upon the principle that if a particular itemset is frequent, then all of its subsets must also be frequent. That principle itself is helpful ...

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Publisher Resources

ISBN: 9781785886188Supplemental Content