Practical Predictive Analytics

Our customer satisfaction dataset

In this chapter, we will be looking at a dataset of hypothetical customers who are subscribed to an online service, and who have responded to a customer satisfaction survey prior to the beginning of the study. This survey was then matched to transactional as well as demographic data to produce this simple analysis dataset, consisting of an event variable (churn), which will represent whether or not a customer unsubscribed from the service. We will also include some transaction data (number of purchases last month), as well as some demographic data (gender, educational level), as well as an overall satisfaction survey administered prior to the start of the study:

Variable	Description
Monthly.Charges ...