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Practical Predictive Analytics by Ralph Winters

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Communicating business goals – the feedback loop

I must admit, business people and technical people can be better at communicating with each other. How business goals are communicated can run the gamut. It can be anything from a business partner stating, "Tell me how sales need to be increased" or "Tell me something I don't know."

So, it really starts with understanding what the specific business objectives are. During this step, you will also get involved in breaking down the babble and buzzwords into specifics so that communication can begin using data as a common language. As exchanges begin between the domain experts and data scientists, it will become clear that business people often do know what they are looking for in terms of outcomes, ...

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