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Practical Predictive Analytics by Ralph Winters

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Examining cluster 3

Cluster 3 may have to do with customers purchasing sets of different signs. Set, sign, box, and design are the four most common words:

head(cluster3[10:13]) Desc2 lastword firstword Cluster 5 MetalLantern LANTERN METAL 3 2 Set7BabushkaNestingBoxes BOXES SET 3 4 WoollyHottieHeart. HEART. WOOLLY 3 1 CreamCupidHeartsCoatHanger HANGER CREAM 3 8 HandWarmerPolkaDot DOT HAND 3 10 FeltcraftPrincessCharlotteDoll DOLL FELTCRAFT 3> tail(sort(table(cluster3$lastword)),10)CANDLES POLKADOT BUNTING BAG DECORATION SET SIGN BOX DESIGN2307 2539 2610 3084 3156 3844 6184 6277 10975 16627

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