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Practical Predictive Analytics
book

Practical Predictive Analytics

by Ralph Winters
June 2017
Beginner to intermediate content levelBeginner to intermediate
576 pages
15h 22m
English
Packt Publishing
Content preview from Practical Predictive Analytics

Logistic regression

A very popular use of GLM is via logistic regression. This is the type of regression to use when your target variable is a binary value, that is, it can only take on two values. These two binary values usually take the form:

  • Something occurred (binary value = 1)
  • Something did not occur (binary value = 0)

These two values typically vary according to the type of industry. Here are some examples of binary responses in different industries:

  • Marketing: Did the customer respond to a specific offer or not?
  • Health care: Was a specific drug effective in treating a condition or was it not?
  • Financial: Did a specific trading strategy lead to a profit or not?
  • Web tracking: Did a customer abandon a shopping cart at the checkout or ...
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Publisher Resources

ISBN: 9781785886188Supplemental Content