O'Reilly logo

Practical Predictive Analytics by Ralph Winters

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

What is survival analysis?

Survival analysis covers a broad range of topics. Here is the list of topics that we will cover in this chapter:

  • Survival analysis
  • Time-based variables and regression
  • R survival objects
  • Customer attrition or churn
  • Survival curves
  • Cox regression
  • Plotting methods
  • Variable selection
  • Model concordance

Often, predictive analytic problems deal with various situations concerning the tracking of important events along a customer's journey, and predicting when these events will occur. Survival analysis is a form of analysis that is based upon the concept of time to event. The time to event is simply the number of units of time that have elapsed until something happens. The event can be just about anything; a car crash, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required