Practical Predictive Analytics

Examining cluster 5

Finally, cluster 5 seems to be concerned with the purchases of Bottles, possibly having to do with perfumes, elixirs, and tonics:

head(cluster5)> head(cluster5[10:13])                             Desc2 lastword firstword Cluster59  KnittedUnionFlagHotWaterBottle   BOTTLE   KNITTED       568  KnittedUnionFlagHotWaterBottle   BOTTLE   KNITTED       5181       AssortedBottleTopMagnets  MAGNETS  ASSORTED       5206      EnglishRoseHotWaterBottle   BOTTLE   ENGLISH       5229   RetrospotHeartHotWaterBottle   BOTTLE RETROSPOT       5261   HotWaterBottleTeaAndSympathy SYMPATHY       HOT       5tail(sort(table(cluster5$lastword)), 10)BABUSHKA  MAGNETS    TONIC   ELIXIR  PERFUME   OPENER SYMPATHY   POORLY     CALM   BOTTLE      87       95      108      112      132      149      318      345      418     3795