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Practical Predictive Analytics by Ralph Winters

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Past the basics

Given that the predictive analytics space is so huge, once you are past the basics, ask yourself what area of predictive analytics really interests you, and what you would like to specialize in. Learning all you can about everything concerning predictive analytics is good at the beginning, but ultimately you will be called upon because you are an expert in certain industries or techniques. This could be research, algorithmic development, or even managing analytics teams.

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