Chapter 2. User behavior and how to collect it

This chapter invites you to delve into the interesting subject of data collection:

  • You’ll start by returning to the Netflix site to identify events, which can provide evidence to build a case for what a user likes.
  • You’ll learn how to build a collector to gather these events.
  • You’ll learn how a collector can be integrated into a site such as MovieGEEKs to fetch events similar to the ones identified on the Netflix site.
  • With a general overview in place and an implementation, you’ll step back and analyze general consumer behavior.

Evidence is the data that reveals a user’s tastes. When we talk about collecting evidence, we’re collecting events and behavior that provide an indication of the user’s ...

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