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Practical Salesforce.com Development Without Code: Customizing Salesforce on the Force.com Platform by Philip Weinmeister

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CHAPTER 4

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Automating Your Business with Salesforce.com Workflow Rules

At this point, you have added a nice variety of tools to your Salesforce.com development tool belt. You have learned how to establish a meaningful and effective data model using objects, fields, and relationships; how to utilize functions; and how to build formula fields based on calculations, statements, and derived values from other fields. Next, you will take your org to a new place altogether by automating your business processes. Let’s start with an understanding of what business process automation means in the context of Salesforce.com.

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