The Value of Referencing Other Designs
People tend to find it hard to express, strictly in words, what they want their site to look like. They will probably say that if you show them something, they can let you if they like it or not. It's very useful to ask your participants to reference three to five web site designs that they really like. This will help inform your overall design-gathering experience.
Benefits Getting answers to these questions helps jumpstart the process of defining what your stakeholders like and dislike. It also gets people involved and feeling like they have made a contribution to the design.
This should be considered ...