O'Reilly logo

Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities by Phil Wicklund

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

© The Author(s) 2015
Phillip WicklundPractical Sitecore 8 Configuration and Strategy10.1007/978-1-4842-1236-3_5

5. Marketing Campaigns

Phil Wicklund
(1)
Minneapolis, Minnesota, USA
 
Welcome to the chapter on marketing campaigns ! You could describe the goals of this chapter in two main ways:
  • Understand how well your digital experiences are performing
  • Automate your marketing processes to create more valuable customers
Most of the core “marketing” features in Sitecore are there to drive more powerful analytics and insights. Page hits and geo-demographics are only so helpful. What is more compelling would be to understand how well your “Lenny” persona is actually aligning to your visitors. Or, are we hitting Lenny’s pain points more often than meeting ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required