© The Author(s) 2015
Phillip WicklundPractical Sitecore 8 Configuration and Strategy10.1007/978-1-4842-1236-3_5

5. Marketing Campaigns

Phil Wicklund
Minneapolis, Minnesota, USA
Welcome to the chapter on marketing campaigns ! You could describe the goals of this chapter in two main ways:
  • Understand how well your digital experiences are performing
  • Automate your marketing processes to create more valuable customers
Most of the core “marketing” features in Sitecore are there to drive more powerful analytics and insights. Page hits and geo-demographics are only so helpful. What is more compelling would be to understand how well your “Lenny” persona is actually aligning to your visitors. Or, are we hitting Lenny’s pain points more often than meeting ...

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