Well here we go, yet another highly touted Sitecore module, Web Forms for Marketers (WFFM
for short). WFFM helps a marketer do what marketers often do the most when it comes to digital experiences. WFFM makes it easy to set up lead capture pages. Are you creating an e-mail campaign through the Email Experience Manager (as discussed in Chapter 5), but you want to link that customer to a digital experience where you hope to capture some data and a lead? This is a great use case for WFFM. Do you want a small Download Now button on your home page connected to a text box ...
© The Author(s) 2015
Phillip WicklundPractical Sitecore 8 Configuration and Strategy10.1007/978-1-4842-1236-3_66. Web Forms for Marketers
Phil Wicklund1
(1)
Minneapolis, Minnesota, USA
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