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Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities by Phil Wicklund

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© The Author(s) 2015
Phillip WicklundPractical Sitecore 8 Configuration and Strategy10.1007/978-1-4842-1236-3_6

6. Web Forms for Marketers

Phil Wicklund
(1)
Minneapolis, Minnesota, USA
 
Well here we go, yet another highly touted Sitecore module, Web Forms for Marketers (WFFM for short). WFFM helps a marketer do what marketers often do the most when it comes to digital experiences. WFFM makes it easy to set up lead capture pages. Are you creating an e-mail campaign through the Email Experience Manager (as discussed in Chapter 5), but you want to link that customer to a digital experience where you hope to capture some data and a lead? This is a great use case for WFFM. Do you want a small Download Now button on your home page connected to a text box ...

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