Often user research is associated with usability. User research uses several methods to collect and analyze data. As mentioned in the previous chapter, it is fundamental to start drafting the research questions before choosing your research method (Nunnally & Farkas, 2016). Once you have them, you can choose the right research method to answer them.
The quantitative research method takes a top-down approach, starting with the big picture and using deductive reasoning.
Quantitative research methods require a large sample, involve a large amount of data, ...
