Data-driven design
One of the things we talked about in this chapter is getting to root causes, which is a key element of the UX mindset. Root causes are found when you pull back all the layers of a problem until you can no longer ask why and are ready to ask how are you going to solve the problem. This requires asking the right questions that will not only solve customer/user problems, but will solve stakeholder needs as well.
For example, asking stakeholders:
- What is the current business problem?
- How do you know it's a problem?
- What are the measurable business goals and objectives, otherwise known as key performance indicators (KPIs)?
- How will we know we are successful?
- What business areas/systems/applications are impacted?
- What are the risks to ...
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