book

Practical UX Design

by Scott Faranello

April 2016

Beginner

232 pages

5h 39m

English

Packt Publishing

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What this book covers

Downloading the color images of this bookErrataPiracyQuestions
Dispelling the myth of "faster horses"The disservice of "faster horses"When facts ruin a good storyCollaboration is a joke, but nobody is laughingUnderstanding the problemCustomers/users are dumb!Shut up and listen!
Essential mindset for CreativityClosed modeOpen modeOpen and closed modes in actionUsing open and closed modes togetherStuck in a mode
SpaceTimeTime – againThe 10,000 hour ruleConfidencePlayAgreement
The space between
What is good design?Good design is non-obviousA brief history of good UX designGood design is invisibleGood design creates emotionGood design is familiarWhen preference beats performance
Good design is timelessPrinciples of good UX design, by exampleInnovativeGood design isn't always originalUsefulMinimalistUnderstandableUnderstandable – how?Understandable—why?Design using the three-second ruleUnderstandability – fail!ValuableSafetyProvide affordancesLong-lasting design
Foundational IA
SitemapsTaxonomy types
Change and consequences
Fractal loading
Wayfinding
Four C's exercise
AmazonLinkedInCoordinationCooperationChangeConsequenceInternet movie database
Patterns in UX designThe 15 fundamental properties of wholenessLevels of ScaleLevelling our expectationsStrong centersBoundariesTesting boundariesSafe boundariesAlternating RepetitionRegular repetitionRandom repetitionProgressive repetitionFlowing repetitionPositive spaceGood ShapeLocal SymmetriesDeep Interlock and AmbiguityContrastGradientsRoughnessEchoesThe VoidInner CalmNot-SeparatenessFinding wholeness in your design work
The problem with UXThe UX process gameThe misunderstanding of UX
Enterprise UX
Financial metricsCase study: Strategic e-mail marketing campaignInitial problem (as outlined by the stakeholder)My approachMy processResultsOperational metricsCase study: employee operational effectivenessInitial problem (as outlined by the stakeholder)My approachMy processResultsHuman metricsCase study – improving user satisfaction and understandingInitial problem (as outlined by the stakeholder)My approachMy processResults
Level 1 – AwarenessLevel 2 – RepeatableLevel 3 – StrategicLevel 4 – IntegratedLevel 5 – Core
Tools of the UX tradePersonasThe human personaEthnographyHuman centered designJourney mapsUsability studiesRITE usability testingUsability study reportingVisual designCynefinBusiness model canvasWireframes and prototyping
Measuring UXMetricsBooks and articlesGoogle termsOnline measurement tools

Content preview from Practical UX Design

In closing, a cautionary tale

	"Socrates said, "Know thyself." I say, "Know thy users." and guess what? They don't think like you do."
	--Josh Brewer, Principal Designer at Twitter

In this final section, I want to share a cautionary tale, a case study of sorts, about what happens when the UX mindset is ignored and "faster horses" wins out. Unfortunately, this is an all too common scenario that can have serious repercussions.

The story: A pilot purchased an experimental, homemade aircraft and decided to take her up for a short flight. The plane was small, with very little space for the pilot to move around. Here is a photo of a similar plane: