Practical UX Design

Fractal loading on the web

If you are familiar with CNN, then you know that they provide a lot of information at breakneck speed. As millions of users consume that information, CNN has a created a very complex job for itself. A user coming to CNN has many objectives, primarily to get news and information. Sometimes, this may be for research purposes, sometimes to catch up on the day's events, and sometimes to know the sports scores from the previous night's games. In other words, CNN has a lot of diversions and distractions, yet it is still one of the top news sites on the Internet.

For example, at any given moment, CNN is changing. One moment their home page can look like this:

Source: cnn.com

And the next moment, it can look like this:

Source: ...