book

Practical UX Design

by Scott Faranello

April 2016

Beginner

232 pages

5h 39m

English

Packt Publishing

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What this book covers

Downloading the color images of this bookErrataPiracyQuestions
Dispelling the myth of "faster horses"The disservice of "faster horses"When facts ruin a good storyCollaboration is a joke, but nobody is laughingUnderstanding the problemCustomers/users are dumb!Shut up and listen!
Essential mindset for CreativityClosed modeOpen modeOpen and closed modes in actionUsing open and closed modes togetherStuck in a mode
SpaceTimeTime – againThe 10,000 hour ruleConfidencePlayAgreement
The space between
What is good design?Good design is non-obviousA brief history of good UX designGood design is invisibleGood design creates emotionGood design is familiarWhen preference beats performance
Good design is timelessPrinciples of good UX design, by exampleInnovativeGood design isn't always originalUsefulMinimalistUnderstandableUnderstandable – how?Understandable—why?Design using the three-second ruleUnderstandability – fail!ValuableSafetyProvide affordancesLong-lasting design
Foundational IA
SitemapsTaxonomy types
Change and consequences
Fractal loading
Wayfinding
Four C's exercise
AmazonLinkedInCoordinationCooperationChangeConsequenceInternet movie database
Patterns in UX designThe 15 fundamental properties of wholenessLevels of ScaleLevelling our expectationsStrong centersBoundariesTesting boundariesSafe boundariesAlternating RepetitionRegular repetitionRandom repetitionProgressive repetitionFlowing repetitionPositive spaceGood ShapeLocal SymmetriesDeep Interlock and AmbiguityContrastGradientsRoughnessEchoesThe VoidInner CalmNot-SeparatenessFinding wholeness in your design work
The problem with UXThe UX process gameThe misunderstanding of UX
Enterprise UX
Financial metricsCase study: Strategic e-mail marketing campaignInitial problem (as outlined by the stakeholder)My approachMy processResultsOperational metricsCase study: employee operational effectivenessInitial problem (as outlined by the stakeholder)My approachMy processResultsHuman metricsCase study – improving user satisfaction and understandingInitial problem (as outlined by the stakeholder)My approachMy processResults
Level 1 – AwarenessLevel 2 – RepeatableLevel 3 – StrategicLevel 4 – IntegratedLevel 5 – Core
Tools of the UX tradePersonasThe human personaEthnographyHuman centered designJourney mapsUsability studiesRITE usability testingUsability study reportingVisual designCynefinBusiness model canvasWireframes and prototyping
Measuring UXMetricsBooks and articlesGoogle termsOnline measurement tools

Content preview from Practical UX Design

Credits

Author

Scott Faranello

Reviewer

Peter Spannagle

Commissioning Editor

Dipika Gaonkar

Acquisition Editor

Subho Gupta

Content Development Editor

Arshiya Ayaz Umer

Technical Editor

Pranjali Mistry

Copy Editor

Karuna Narayanan

Project Coordinator

Kinjal Bari

Proofreader

Safis Editing

Indexer

Rekha Nair

Graphics

Kirk D'Penha

Production Coordinator

Melwyn Dsa

Cover Work

Melwyn Dsa

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Publisher Resources

ISBN: 9781785880896