Google Analytics’ Advanced Segments
What are the Ways You Can Segment Data?
AND, OR, and Sequence of Filters
Useful Ways to Segment for UX Questions
Segmenting According to a Page
Segmenting According to User Traits
Segmenting According to Information Need
Whether or Not Users Completed a Goal
What Pages Users Viewed/Didn’t View
Your users most likely come to your website with a variety of goals, different ways of expressing information through various means like organic search or clicking on a link on another website, and have different ways of exploring ...
Get Practical Web Analytics for User Experience now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.