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Practical Web Analytics for User Experience by Michael Beasley

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Chapter 14

Analytics Profiles

Contents

Introduction

This book has, for the most part, skirted around the topic of installation and configuration. Such information tends to have a short shelf life and works better as online documentation rather than as a book. In addition, the skill sets of many UX professionals just isn’t a good match for tool configuration and writing code and it is more effective to seek help from specialists.

Profiles, a way of organizing web analytics data, and the filters that determine how those data are organized are another area where the help of a specialist will ...

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