Chapter 16

Web Analytics in the Near Future



Web analytics should be a core competency for any UX professional working with websites or mobile applications, one of many skills in a profession where generalism is important. It behooves us to seek out data on users wherever we can and form alliances with the experts in those domains where we benefit from their skills and we help them better understand their users. Web analytics is, of course, one such domain.

Throughout this book, we have looked at the ways that the current generation ...

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