POST-PRACTICE
Making New Skills Stick
A marketing company we’ll call NewBrands was looking to boost company morale in order to more effectively retain employees who were leaving for competing firms. In exit interviews, employees consistently cited an unsupportive work environment as a main cause for their departure. The company was worried about the increasing cost of training new hires and identified improving work morale as its number one strategic priority for the new fiscal year. The leadership team decided to launch a company-wide training in which they focused on three objectives: promoting a workplace environment that valued work–life balance, opening up lines of communication between managers and their direct reports, and making New Brands ...
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