21. Press releases
1. Introduction
This article looks at press releases, those short, typically one-page, written texts that are issued to the media on behalf of a wide range of organizations, from businesses and government agencies to political parties and not-for-profit organizations. It is aimed at demonstrating that, situated on the borderline between media discourse and professional communication, press releases are not just socially relevant; in spite of the limited attention they have received from discourse scholars, they are also linguistically very interesting.
As far as the social relevance of press releases is concerned, a wide range of analytical approaches to the media ranging from classic news sociology to anthropological ...
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