CHAPTER 5

Which Model Should I Use?

“Sometimes Science is more Art than Science, Morty. A lot of people don’t get that”

Rick Sanchez, Rick and Morty (S01E06)

The prediction of human decision-making can take a wide variety of different approaches and techniques as we discuss in Chapter 3 and as illustrated in Chapter 4. However, the answer to the question “What prediction method should I use for task X?” is always “It depends”. As demonstrated in Chapter 4, the decision of which prediction approach to adopt depends on many factors, specifically data availability, expert knowledge, and domain characteristics.

Even the most experienced professionals cannot conclusively say which approach will perform best ex-ante. From a data-driven approach, this ...

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