7

Unpacking Decisions

We typically associate decision making with big decisions: Should I buy this house? Should I attend this school? Should I marry this person? No doubt, these life-changing decisions, while rare, are important.

But we also make small decisions all the time: Should I keep sitting in this chair? Should I keep walking down this street? Should I keep paying this monthly bill? And, as the great Canadian rock band Rush quips in its anthem to free will: “If you choose not to decide, you still have made a choice.” We handle many of our smaller decisions on autopilot, perhaps by accepting the default, choosing to focus all our attention on bigger decisions. However, deciding not to decide is still a decision.

Decision making is at ...

Get Prediction Machines now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.