7. Logistic Regression: Further Issues
In This Chapter:
An Example: Predicting Purchase Behavior
Comparing Excel with R: A Demonstration
Statistical Tests in Logistic Regression
Chapter 6, “Logistic Regression: The Basics,” concerns itself with issues pertaining to the difficulties that a binomial (or dichotomous) variable presents when you want to predict the probabilities of one value or the other: buy/don’t buy, survive/don’t survive, vote/don’t vote, and so on.
When you think of predicting outcomes that are measured on a continuous numeric scale such as blood pressure, dollars of revenue, or batting averages, you usually think of using regression to generate the predictions.
But binomial outcome variables present special problems that standard, ...
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