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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel

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Contents

Foreword

Preface

Introduction

Chapter 1: Liftoff! Prediction Takes Action (deployment)

Going Live

A Faulty Oracle Everyone Loves

Predictive Protection

A Silent Revolution Worth a Million

The Perils of Personalization

Deployment’s Detours and Delays

In Flight

Elementary, My Dear: The Power of Observation

To Act Is to Decide

A Perilous Launch

Houston, We Have a Problem

The Little Model That Could

Houston, We Have Liftoff

A Passionate Scientist

Launching Prediction into Inner Space

Chapter 2: With Power Comes Responsibility (ethics)

The Prediction of Target and the Target of Prediction

A Pregnant Pause

My 15 Minutes

Thrust into the Limelight

You Can’t Imprison Something That Can Teleport

Law and Order: Policies, Politics, and Policing

The Battle over Data

Data Mining Does Not Drill Down

HP Learns about Itself

Insight or Intrusion?

Flight Risk: I Quit!

Insights: The Factors behind Quitting

Delivering Dynamite

Don’t Quit While You’re Ahead

Predicting Crime to Stop It Before It Happens

The Data of Crime and the Crime of Data

Machine Risk without Measure

The Cyclicity of Prejudice

Good Prediction, Bad Prediction

The Source of Power

Chapter 3: The Data Effect (data)

The Data of Feelings and the Feelings of Data

Predicting the Mood of Blog Posts

The Anxiety Index

Visualizing a Moody World

Put Your Money Where Your Mouth Is

Inspiration and Perspiration

Sifting Through the Data Dump

The Instrumentation of Everything We Do

Batten Down the Hatches: T.M.I.

The Big Bad Wolf

The End of ...

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