We had a lot of fun writing this book and we are grateful for our many customers that provided us with valuable cases studies: Boston Scientific, Time Warner, Kimberly Clark, Booz Allen Hamilton, CR Bard, MasterCard, Weight Watchers, Lumenis, and others. These customers shared awesome examples of both the right ways and the not-so-right ways to approach strategy. We want to thank them for sharing their trials and tribulations with us and for letting us tell their stories.

Although this book was a lot of fun, it was also a lot of hard work. Stories had to be written and rewritten, models had be created and then re-created. We are fortunate to have colleagues that helped analyze and critique our ideas. We’d like to offer special ...

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