Titles often feature a company or brand logo. In past versions of Premiere, this would mean manipulating the logo separately from the title, which could be a hassle. With the Title Designer, you can place a logo directly in the drawing area along with the other objects you create. This way, incorporating the logo into the design is simple.
To insert a logo:
Make sure no objects are selected and choose Title > Logo > Insert Logo (Figure 12.118).
Figure 12.118. Make sure no objects are selected and choose Title > Logo > Insert Logo.