CHAPTER 8

Presentation Versus Conversation

  • Connecting demands interaction.
  • It is not a data dump.
  • What is the difference?
  • Be interactive with the information.
  • The value of a story in conversation.
  • How do we listen to the information?

Most people learn most of what they know through conversations, informal interactions that people engage in every day. Conversations are the lifeblood of how we gather information and make decisions. If conversations are so important, then why don’t we use that style in presentations? Why do presenters insist on talking to the audience and not with the audience?

Once a connection is made with the audience, we should pull them closer using a conversation. Once we are talking with the audience, then we should involve ...

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