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Presentation Advantage: How to Inform and Persuade Any Audience by Julie Schmidt, Breck England, Kory Kogon

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CHAPTER 1

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THE FOUNDATION: IT’S ALL ABOUT CONNECTING

WHEN YOU’RE PRESENTING, WHAT IS your ultimate objective? Would you believe that at the core, you have the same purpose no matter the topic of your presentation? It’s true: The purpose of a presentation is to shift a paradigm.

Stephen R. Covey explained in The 7 Habits of Highly Effective People how the word “paradigm” originated from the Greek: “It was originally a scientific term, and is more commonly used today to mean a model, theory, perception, assumption, or frame of reference. In the more ...

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