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Presentation Advantage: How to Inform and Persuade Any Audience by Julie Schmidt, Breck England, Kory Kogon

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CHAPTER 3

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DESIGN IMPACTFUL VISUALS

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KIP, THE FULFILLMENT GUY, LOOKED around the boardroom with satisfaction. In a few minutes a meeting of the board of directors would start, and he was ready to give his presentation. At eight of the ten seats he had placed a box, the sort of package customers get when they order products from Fissile Co. Seven of the boxes were pristine, but the eighth one was different—it was ripped and dirty. And two seats had ...

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