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Presentation Advantage: How to Inform and Persuade Any Audience by Julie Schmidt, Breck England, Kory Kogon

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CONCLUSION

YOU MUST PAY THE PRICE to connect to people and shift their paradigms. It doesn’t matter if you’re standing in front of a crowd or talking one on one in the break room; it doesn’t matter if you’re teleconferencing with a client or running a webinar for a global audience. The same principles work to motivate change in attitudes and behavior. You must connect.

Imagine if everybody who’s paid to think had the principles from this book in mind, if everyone knew how to develop a powerful message before they opened their mouths. What would it be like if everyone knew how to create “purposeful shifts in knowledge and behavior”? What if everyone practiced the principles of excellent delivery?

How many unproductive meetings would melt away? ...

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