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Presentation Advantage: How to Inform and Persuade Any Audience by Julie Schmidt, Breck England, Kory Kogon

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INDEX

A

Ackerman, Diane, 67

acronyms, 167

adrenaline, 176

advertisers, 42–43

“aha!” moments, 63

airplane safety demonstrations, 37

Amen, Dr. Daniel, 177, 178

amygdala hijack, 146

animations, 133

ante, raising the, 12–15

anxiety, 176

appearance, 187

attention spans

    bottom lines and, 42–43

    introductions and, 74–75, 79–81

    multitasking and, 40

    shrinking, 4–5, 23, 25

attention-getters, 77–78

attire, 147

attitudes, changing, 10

audience

    analyzing your, 40, 49–60

    balance and, 38–40, 74

    connecting with your, 23–32

    empathizing with your, 50–53

    engagement with, 24–26, 40

    first impressions and the, 146

    identifying your, 47–48, 49

    interaction with the, 77

    predictability and, 120

    priorities of your, ...

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