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Presentation Advantage: How to Inform and Persuade Any Audience by Julie Schmidt, Breck England, Kory Kogon

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INTRODUCTION

Time: 2:30 in the afternoon on a Tuesday

Place: Conference room, headquarters of Fissile Co., an online retailer of ski equipment

Event: Staff meeting

Peter, a guy from finance, is giving a presentation to the dozen young executives who run the company. Let’s tune into what he is saying and what his audience is thinking.

          PETER (finance guy): “I think this is a good time to go over some issues about credit card security . . . I have just a few slides . . .”

          CLAIRE (the CEO): Credit cards. Hmm. I think mine is expiring next month. I suppose they’ll send me a new one. Hope it doesn’t get lost in the mail like the last time I moved. Really liked that apartment. Too bad I didn’t hold on to it. Wonder how much I could’ve ...

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