Presentation Essentials: The Tools You Need to Captivate Your Audience, Deliver Your Story, and Make Your Message Memorable

The Power of Storytelling

If the purpose of a presentation is to persuade, storytelling is the most powerful tool for achieving that goal. Through storytelling, you invite members of the audience into your experience and give them the ultimate opportunity to visualize things from your point of view.

A presentation that uses story structure as its foundation can be incredibly irresistible and highly seductive to an audience because, as author Tamsen Webster says, “You need to build a story that people will tell themselves about your idea” and “your idea becomes theirs.”¹ Stories work because they’re what we naturally use to make sense of the world. ...