This presentation was developed during an executive training session for one of my clients, a company specializing in the factoring business. Factoring involves certain types of financial transactions akin to loans. It's actually quite complicated. We presumed that our audience consisted of business owners who were familiar with bank loans but not with factoring. However, if they wanted to grow their business they needed to understand these more complex financial concepts. We needed to explain to them what factoring is.
We took a typical corporate presentation prepared by the marketing department (You know this stuff: We were founded in this year, we have offices all over the place, we have this and that, a bare listing of facts—the “too much exposition” problem) and made a story out of it. After about 2 hours of work it looked something like this: