The key points to remember from this chapter are as follows:
- Design is not decoration. The purpose of aesthetic design is not just to make your slides prettier. The main purpose is to make your slides clearer, to reduce clutter, and to streamline your communication. The secondary purpose is to invoke appropriate emotions. By improving information aesthetics, you also make your message more accessible to your audience.
- Slide space is precious. A typical logo occupies too much of this space without adding much. Rather than branding your slides with a logo, use a coherent color palette and distinct fonts. This can achieve the same results without mechanical repetition of the same visual element.
- The picture is key. A picture is always the most important element of your slide. Make the image big; find an image with better quality if necessary. Combining text with pictures is easy once you know what problem you are trying to solve.
- Make your reality consistent. Establish ground rules and then practice self-restraint. Constraints are a blessing; now you don't have to make intelligent decisions every time. Don't try to make your design perfect. The goal is not to be slick; the goal is to be authentic.